From its establishment in 1909, the fashion house operated by Arnoštka Roubíčková was one of the most prominent dress-making salons in Prague. It was at the height of its fame in the 1920s, in the period of the Art Deco style, but maintained its high standards and excellent reputation until its closure during the Nazi occupation. The study authored by art historian Eva Uchalová is based on material obtained from Czech archives, period press and personal recollections of a contemporary witnesses. The book is accompanied by rich visual documentation of the salon’s output in the form of photographs of garments and dress sketches and drawings, published in magazines of the time, as well as selected outfits preserved the UPM’s clothing and fashion collection.
The second part of the book comprises the reminiscences of Helena Mautnerová, the older daughter of Arnoštka Roubíčková, published by her children Nelly Urbach and Willy Mautner in Washington, D.C. in 1996. Even though her memories were recorded long after the events of Helena’s dramatic life, they provide a lively account of life in multicultural Prague at the time of its greatest social and cultural prosperity, the expansion of the fashion house, and the life and work of the Czech émigré in the United States. The combination of the two parts of this book offers readers a unique glimpse into the life of this Prague Jewish family and a deeper insight into the history of Prague’s high-end fashion production.

publishers: UPM and Karel Kerlický – KANT
author of the concept, editor: Eva Uchalová
texts: Eva Uchalová, Helena Mautnerová, Filip Wittlich
graphic design: Štěpán Malovec
edition: Czech with English summary
format: 21 x 18 cm, soft cover
pages: 280
reproductions: c. 80
ISBN 978—80-7101—163-7 (UPM)
price: 440,- CZK

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