První část publikace seznamuje s plakáty z přelomu 19. a 20. století – z období slohového proudu, který Vídeň nazývala secesí, Paříž a západní Evropa Art Nouveau a v Německu je známý jako Jugendstil. Tyto plakáty pocházejí z Paříže či Vídně, a z dalších měst v Belgii, Německu a Itálii. Druhá část publikace dokumentuje modernu dvacátých a začátku třicátých let 20. století ve Francii, Holandsku, Německu, Itálii a Maďarsku. Vedle plakátů k výstavám a různým zábavním akcím se objevují turistické plakáty a reklamní plakáty na předměty „masové spotřeby“, i poměrně kuriózní záležitosti.

Publikaci vydala Pražská edice ve spolupráci s Uměleckoprůmyslovým museum v Praze a Archivem hl. města Prahy ke výstavě Evropský plakát konané v Clam-Gallasově paláci v Praze ve dnech 28. dubna – 6. června 2009.

text: Petr Štembera
vydání: české, anglické resumé
grafický design: Štěpán Malovec
formát: 22 x 20 cm, měkká vazba
počet stran: 84
reprodukce: 64
ISBN: 978—80-86239—17-0
cena: 235,- Kč

Publikace je v prodeji v muzejním obchodě v přízemí UPM.
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