The book was published to accompany an exhibition of posters advertising entertainment in Prague, housed in UPM’s collections, an event that UPM prepared for the MuVIM museum in Valencia. The book traces the history of this type of posters from 1900 to 1930, as Prague gradually changed from a provincial town into a modern, self-confident city and eventually the capital of an independent state. Posters in particular offer a unique testimony to this transformation: lithographic posters became an ubiquitous feature of turn-of-the century Prague’s streets and alleys, which was later than in Paris, London and New York, but almost simultaneously as in the monarchy’s capital Vienna. The posters showcase different forms of entertainment in Prague of those days, including night clubs, various festivals, balls and soirées organized by clubs and civic associations, as well as circus and magic shows and, last but not least, the film industry. With a few exceptions, the era of the pictorial poster ended in 1930 with the onset of the Depression.

publisher: Pentagraf editorial, 2007
texts: Carlo Pérez, Radmila Kreuzziegerová, Petr Štembera, Filip Wittlich
edition: Spanish with English translation of the main texts
format: 30.3 x 21.7 cm, hard cover
pages: 172
images: 57
ISBN 84—8346—7—6
price: 480 CZK

order (cash on delivery): marketing@upm.cz
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El espectáculo en Praga 1900–1938
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