Abounding in Matchbox models, this booklet documents a pastime that was enjoyed by several generations of children and adults. Lesney Products, a British manufacturing company, produced miniature models of cars from the late 1940s. What made its products unique were their matchbox size, model/box combination and low price. The Matchbox 1–75 series was soon followed by further product lines that innovated and varied the vehicles’ designs (Superfasts, Major Packs, King Size) and, last but not least, the vintage Models of Yesteryear range made as adults’ collectibles. During the sixties and seventies in Czechoslovakia Matchbox models came as a revelation. They were admired for their extraordinary precision that copied the originals, as well as for their functionality, bright colours and durable materials. These were qualities lacking in other toys and even in many real cars produced in the Eastern Bloc. During the era of Real Socialism, the magical label “Made in England” came to be a symbol of the unattainable West. Matchbox models were not only a popular iconic children’s toy, but also became an adults’ collectible.

This booklet was published by the Museum to accompany the exhibition held from December 12th, 2012 to April 1st , 2011.

text: Marie Míčová
edition: Czech-English
English translation: Linda Paukertová
graphic design: Tereza Hejmová & Štěpán Malovec
format: 7.5 x 10.5 cm, soft/hard cover
pages: 116
reproductions: 108
ISBN: ISBN 978—80-7101—119-4
price: 90,- CZK > the bookles is out of stock
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Matchbox
Two Phenomena of...) Matchbox) The History of...) Gallery and...) From Neuwelt to...)
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