{"id":12827,"date":"2022-08-16T15:14:56","date_gmt":"2022-08-16T13:14:56","guid":{"rendered":"https:\/\/www.upm.cz\/?post_type=product&#038;p=12827"},"modified":"2025-12-04T23:04:32","modified_gmt":"2025-12-04T22:04:32","slug":"lexikon-ceskych-afisistu","status":"publish","type":"product","link":"https:\/\/www.upm.cz\/an\/eshop\/lexikon-ceskych-afisistu\/","title":{"rendered":"LEXIKON \u010cESK\u00ddCH AFI\u0160IST\u016e"},"content":{"rendered":"<p>Slovn\u00edk autor\u016f plak\u00e1t\u016f p\u016fsob\u00edc\u00edch v\u00a0\u010desk\u00fdch zem\u00edch v\u00a0letech 1890\u20131938<\/p>\n<p>Plak\u00e1t jako um\u011bleck\u00e9 m\u00e9dium, prost\u0159edek reklamy, osv\u011bty i&nbsp;propagandy se od z\u00e1v\u011bru 19.\u00a0stolet\u00ed t\u011b\u0161\u00ed z\u00e1jmu sb\u011bratel\u016f a&nbsp;badatel\u016f, a&nbsp;to nejen z\u00a0oblasti um\u011bnov\u011bdn\u00fdch a&nbsp;historick\u00fdch obor\u016f, ale i&nbsp;z\u00a0mezioborov\u00fdch discipl\u00edn, jako je teorie vizu\u00e1ln\u00ed komunikace a&nbsp;kulturologie. Lexikon \u010desk\u00fdch afi\u0161ist\u016f 1890\u20131938 je prvn\u00ed publikac\u00ed shrnuj\u00edc\u00ed pramenn\u00e9 materi\u00e1ly k\u00a0plak\u00e1tov\u00e9 tvorb\u011b u&nbsp;n\u00e1s a&nbsp;jeho z\u00e1m\u011brem je poskytnout z\u00e1kladn\u00ed literaturu a&nbsp;n\u00e1stroj k\u00a0v\u00fdzkumu v\u00a0oblasti plak\u00e1tu pro pracovn\u00edky sb\u00edrkov\u00fdch instituc\u00ed, sb\u011bratele a&nbsp;odborn\u00e9 v\u011bdeck\u00e9 pracovn\u00edky nejr\u016fzn\u011bj\u0161\u00edch obor\u016f.<\/p>","protected":false},"excerpt":{"rendered":"<p>vydavatel: UPM 2021<br \/>\nauto\u0159i: Petr \u0160tembera, Lucie Vl\u010dkov\u00e1<br \/>\nfotografie: Ond\u0159ej Kocourek<br \/>\ngrafick\u00fd design: Vladim\u00edr Vimr<br \/>\nvyd\u00e1n\u00ed: \u010desk\u00e9 s\u00a0anglick\u00fdm resum\u00e9<br \/>\nform\u00e1t: 21 x 14,8 cm, m\u011bkk\u00e1 vazba<br \/>\npo\u010det tiskov\u00fdch stran: 300<br \/>\npo\u010det reprodukc\u00ed: 7<\/p>\n<p>ISBN 978-80-7101-201-6<\/p>\n<p>&nbsp;<\/p>","protected":false},"featured_media":12823,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[45],"product_tag":[],"class_list":{"0":"post-12827","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-knihy","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LEXIKON \u010cESK\u00ddCH AFI\u0160IST\u016e - Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze<\/title>\n<meta name=\"description\" content=\"Plak\u00e1t jako um\u011bleck\u00e9 m\u00e9dium, prost\u0159edek reklamy, osv\u011bty i propagandy se od z\u00e1v\u011bru 19. stolet\u00ed t\u011b\u0161\u00ed z\u00e1jmu sb\u011bratel\u016f a badatel\u016f, a to nejen z oblasti um\u011bnov\u011bdn\u00fdch a historick\u00fdch obor\u016f, ale i z mezioborov\u00fdch discipl\u00edn, jako je teorie vizu\u00e1ln\u00ed komunikace a kulturologie. Lexikon \u010desk\u00fdch afi\u0161ist\u016f 1890\u20131938 je prvn\u00ed publikac\u00ed shrnuj\u00edc\u00ed pramenn\u00e9 materi\u00e1ly k plak\u00e1tov\u00e9 tvorb\u011b u n\u00e1s a jeho z\u00e1m\u011brem je poskytnout z\u00e1kladn\u00ed literaturu a n\u00e1stroj k v\u00fdzkumu v oblasti plak\u00e1tu pro pracovn\u00edky sb\u00edrkov\u00fdch instituc\u00ed, sb\u011bratele a odborn\u00e9 v\u011bdeck\u00e9 pracovn\u00edky nejr\u016fzn\u011bj\u0161\u00edch obor\u016f.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upm.cz\/an\/eshop\/lexikon-ceskych-afisistu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LEXIKON \u010cESK\u00ddCH AFI\u0160IST\u016e - Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze\" \/>\n<meta property=\"og:description\" content=\"Plak\u00e1t jako um\u011bleck\u00e9 m\u00e9dium, prost\u0159edek reklamy, osv\u011bty i propagandy se od z\u00e1v\u011bru 19. stolet\u00ed t\u011b\u0161\u00ed z\u00e1jmu sb\u011bratel\u016f a badatel\u016f, a to nejen z oblasti um\u011bnov\u011bdn\u00fdch a historick\u00fdch obor\u016f, ale i z mezioborov\u00fdch discipl\u00edn, jako je teorie vizu\u00e1ln\u00ed komunikace a kulturologie. 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