{"id":12972,"date":"2022-09-05T12:05:33","date_gmt":"2022-09-05T10:05:33","guid":{"rendered":"https:\/\/www.upm.cz\/?post_type=product&#038;p=12972"},"modified":"2026-02-11T07:49:19","modified_gmt":"2026-02-11T06:49:19","slug":"mad-silkman-zika-lida-ascher-textile-and-fashion-2","status":"publish","type":"product","link":"https:\/\/www.upm.cz\/an\/eshop\/mad-silkman-zika-lida-ascher-textile-and-fashion-2\/","title":{"rendered":"MAD SILKMAN. ZIKA &#038; LIDA ASCHER: TEXTILE AND FASHION"},"content":{"rendered":"<p>Ascher \u2013 although the name and the brand are entirely unknown in the Czech Republic, in Western Europe they have been synonymous with fine textile design for more than seventy years. This book traces the story of Zika Ascher and his wife Lida, whose personal and professional lives played out against the dramatic history of the 20th century. After leaving Czechoslovakia in 1939, they built in London a\u00a0highly successful enterprise that specialised in fashion fabrics. French, Italian and British designers and fashion houses chose Ascher textiles for their collections, including Dior, Balenciaga, Lanvin, Pierre Cardin, Yves Saint Laurent, Ronald Paterson, David Sassoon and Alberto Fabiani. Lida and Zika were especially celebrated for their Squares, a\u00a0collection of luxurious printed scarves designed by famous artists such as Henry Moore, Henri Matisse and Andr\u00e9 Derain. The book weaves together all the different strands of their eventful lives to produce a\u00a0comprehensive account that goes beyond the individual artistic, technical and business aspects. It devotes considerable attention to the years before Zika and Lida left Czechoslovakia in 1939 to go into exile in the United Kingdom, and it subsequently continues to map developments in their former homeland, which they never renounced. The book\u2019s\u00a0author is Konstantina Hlav\u00e1\u010dkov\u00e1, the curator of the textiles and fashion collection at the Museum of Decorative Arts in Prague. Lida and Zika\u2019s\u00a0son Peter Ascher has added some of his childhood memories.<\/p>","protected":false},"excerpt":{"rendered":"<p>Publisher: 2019 UPM<br \/>\nKonstantina Hlav\u00e1\u010dkov\u00e1<br \/>\nGraphic design by \u0160t\u011bp\u00e1n Malovec<br \/>\nEdition: English<br \/>\nformat: 22 x 28 cm<br \/>\nnumber of printed pages: 384<\/p>\n<p>ISBN 978-80-7101-179-8<\/p>","protected":false},"featured_media":12975,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[80],"product_tag":[],"class_list":{"0":"post-12972","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-books","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MAD SILKMAN. 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ZIKA &amp; LIDA ASCHER: TEXTILE AND FASHION - Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze\" \/>\n<meta property=\"og:description\" content=\"Ascher \u2013 although the name and the brand are entirely unknown in the Czech Republic, in Western Europe they have been synonymous with fine textile design for more than seventy years. This book traces the story of Zika Ascher and his wife Lida, whose personal and professional lives played out against the dramatic history of the 20th century.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.upm.cz\/an\/eshop\/mad-silkman-zika-lida-ascher-textile-and-fashion-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-11T06:49:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.upm.cz\/wp-content\/uploads\/obalka_eng_simulace_sala_rbg-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"775\" \/>\n\t<meta property=\"og:image:height\" content=\"980\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.upm.cz\/eshop\/mad-silkman-zika-lida-ascher-textile-and-fashion-2\/\",\"url\":\"https:\/\/www.upm.cz\/eshop\/mad-silkman-zika-lida-ascher-textile-and-fashion-2\/\",\"name\":\"MAD SILKMAN. 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