{"id":16017,"date":"2023-03-27T16:05:33","date_gmt":"2023-03-27T14:05:33","guid":{"rendered":"https:\/\/www.upm.cz\/?post_type=product&p=16017"},"modified":"2025-12-24T23:43:13","modified_gmt":"2025-12-24T22:43:13","slug":"rec-plakatu-1890-1938","status":"publish","type":"product","link":"https:\/\/www.upm.cz\/an\/eshop\/rec-plakatu-1890-1938\/","title":{"rendered":"\u0158E\u010c PLAK\u00c1TU 1890\u20131938"},"content":{"rendered":"

Publikace p\u0159edstavuje plak\u00e1t jako vizu\u00e1ln\u00ed komunika\u010dn\u00ed m\u00e9dium, kter\u00e9 pou\u017e\u00edv\u00e1 specifickou \u0159e\u010d propojuj\u00edc\u00ed obraz a text. Plak\u00e1t slou\u017e\u00ed ke sd\u011blen\u00ed informace kr\u00e1tkodob\u00e9ho v\u00fdznamu, proto vych\u00e1z\u00ed z bezprost\u0159edn\u00edho, dobov\u011b aktu\u00e1ln\u00edho jazyka, srozumiteln\u00e9ho nap\u0159\u00ed\u010d \u0161irok\u00fdm soci\u00e1ln\u00edm spektrem. S\u00e9mantiku plak\u00e1tov\u00e9ho sd\u011blen\u00ed umoc\u0148uje tak\u00e9 strukturov\u00e1n\u00ed informace, obrazov\u00e9 reference a sch\u00e9mata zac\u00edlen\u00e1 na konkr\u00e9tn\u00ed publikum (profesn\u00ed, n\u00e1rodnostn\u00ed \u010di genderov\u00e9 skupiny). Pro r\u016fzn\u00e9 \u00fa\u010dely plak\u00e1t pou\u017e\u00edv\u00e1 jin\u00e9 typy \u0159e\u010di, av\u0161ak n\u011bkter\u00e1 jeho kli\u0161\u00e9 funguj\u00ed univerz\u00e1ln\u011b. Kniha p\u0159ibli\u017euje jazyk plak\u00e1tu v nejrozmanit\u011bj\u0161\u00edch zp\u016fsobech komunikace a rol\u00edch, kter\u00e9 plnil a\u0165 u\u017e ve prosp\u011bch um\u011bn\u00ed, obchodu \u010di ideologie. Jednotliv\u00e9 typy obrazov\u00fdch sd\u011blen\u00ed jsou zastoupeny jak nejv\u00fdznamn\u011bj\u0161\u00edmi expon\u00e1ty z v\u00edce ne\u017e t\u0159icetitis\u00edcov\u00e9 kolekce plak\u00e1tu Um\u011bleckopr\u016fmyslov\u00e9ho musea v Praze, je\u017e pat\u0159\u00ed mezi nejstar\u0161\u00ed a nejv\u00fdznamn\u011bj\u0161\u00ed evropsk\u00e9 sb\u00edrky plak\u00e1tu, tak i artefakty b\u011b\u017en\u00e9 produkce z obdob\u00ed 1890\u20131938 s d\u016frazem na d\u00edla \u010desk\u00e9 a st\u0159edoevropsk\u00e9 provenience. Stat\u011b zohled\u0148uj\u00ed obecn\u011bj\u0161\u00ed problematiku \u2013 kritickou reflexi plak\u00e1tu v \u010cech\u00e1ch, zp\u016fsoby uplatn\u011bn\u00ed plak\u00e1tu v m\u011bstsk\u00e9m prost\u0159ed\u00ed, prom\u011bnu jazyka plak\u00e1tu \u2013 i \u00fazce zam\u011b\u0159en\u00e1 t\u00e9mata jako meziv\u00e1le\u010dnou reklamn\u00ed sc\u00e9nu, osv\u011btov\u00fd plak\u00e1t \u010di plak\u00e1ty propaguj\u00edc\u00ed um\u011bn\u00ed.<\/p>","protected":false},"excerpt":{"rendered":"

editor: Lucie Vl\u010dkov\u00e1
\ntexty: Magdalena Nerudov\u00e1, Petr \u0160\u00e1mal, Petr \u0160tembera, Lucie Vl\u010dkov\u00e1, Filip Wittlich
\nvyd\u00e1n\u00ed: \u010desk\u00e9 s anglick\u00fdm resum\u00e9
\ngrafick\u00fd design: Vladim\u00edr Vimr
\nform\u00e1t: 28 x 24 cm, \u0161v\u00fdcarsk\u00e1 vazba
\npo\u010det stran: 256, reprodukc\u00ed: 310
\nvydavatel: UPM
\nISBN 978-80-7101-211-05<\/p>","protected":false},"featured_media":16018,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[45],"product_tag":[],"class_list":{"0":"post-16017","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-knihy","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"acf":[],"yoast_head":"\n\u0158E\u010c PLAK\u00c1TU 1890\u20131938 - Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze<\/title>\n<meta name=\"description\" content=\"Publikace p\u0159edstavuje plak\u00e1t jako vizu\u00e1ln\u00ed komunika\u010dn\u00ed m\u00e9dium, kter\u00e9 pou\u017e\u00edv\u00e1 specifickou \u0159e\u010d propojuj\u00edc\u00ed obraz a text. Plak\u00e1t slou\u017e\u00ed ke sd\u011blen\u00ed informace kr\u00e1tkodob\u00e9ho v\u00fdznamu, proto vych\u00e1z\u00ed z bezprost\u0159edn\u00edho, dobov\u011b aktu\u00e1ln\u00edho jazyka, srozumiteln\u00e9ho nap\u0159\u00ed\u010d \u0161irok\u00fdm soci\u00e1ln\u00edm spektrem.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upm.cz\/an\/eshop\/rec-plakatu-1890-1938\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0158E\u010c PLAK\u00c1TU 1890\u20131938 - Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze\" \/>\n<meta property=\"og:description\" content=\"Publikace p\u0159edstavuje plak\u00e1t jako vizu\u00e1ln\u00ed komunika\u010dn\u00ed m\u00e9dium, kter\u00e9 pou\u017e\u00edv\u00e1 specifickou \u0159e\u010d propojuj\u00edc\u00ed obraz a text. 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