{"id":24983,"date":"2026-03-13T12:38:34","date_gmt":"2026-03-13T11:38:34","guid":{"rendered":"https:\/\/www.upm.cz\/?post_type=product&p=24983"},"modified":"2026-04-22T16:35:05","modified_gmt":"2026-04-22T14:35:05","slug":"photo-fred-kramer","status":"publish","type":"product","link":"https:\/\/www.upm.cz\/an\/eshop\/photo-fred-kramer\/","title":{"rendered":"PHOTO: FRED KRAMER"},"content":{"rendered":"

Prvn\u00ed monografie Freda Kramera (1913\u20131994), nejv\u00fdznamn\u011bj\u0161\u00edho \u010desk\u00e9ho reklamn\u00edho fotografa pades\u00e1t\u00fdch a\u017e osmdes\u00e1t\u00fdch let, \u010derp\u00e1 z rozs\u00e1hl\u00e9ho souboru autorov\u00fdch prac\u00ed, kter\u00e9 po jeho smrti v\u011bnovala do sb\u00edrek Um\u011bleckopr\u016fmyslov\u00e9ho musea v Praze jeho man\u017eelka. Kramer vystudoval ve t\u0159ic\u00e1t\u00fdch letech pra\u017eskou St\u00e1tn\u00ed grafickou \u0161kolu pod veden\u00edm profesora Karla Nov\u00e1ka, u n\u011bho\u017e o desetilet\u00ed d\u0159\u00edve studoval tak\u00e9 Josef Sudek. V t\u00e9 dob\u011b se Kramer v\u011bnoval i soci\u00e1ln\u00ed fotografii. Po druh\u00e9 sv\u011btov\u00e9 v\u00e1lce, b\u011bhem n\u00ed\u017e byl internov\u00e1n v koncentra\u010dn\u00edch t\u00e1borech, se k fotografii zase vr\u00e1til. Vynikal zejm\u00e9na v ateli\u00e9rov\u00e9 pr\u00e1ci, kde spojil v\u00fdtvarn\u00fd odkaz avantgardy s pou\u010den\u00fdm vn\u00edm\u00e1n\u00edm tehdej\u0161\u00edch obchodn\u00edch strategi\u00ed. V pades\u00e1t\u00fdch letech i pozd\u011bji spolupracoval s podniky zahrani\u010dn\u00edho obchodu (Jablonex, Skloexport, Centrotex, Kovo ad.) i s dom\u00e1c\u00edm Domem m\u00f3dy. Od roku 1967 do po\u010d\u00e1tku devades\u00e1t\u00fdch let byl extern\u00edm pedagogem na pra\u017esk\u00e9 FAMU, kde vychoval \u0159adu budouc\u00edch profesion\u00e1l\u016f. T\u011b\u017ei\u0161t\u011b v\u00fdb\u011bru v\u00fdstavy je v jeho prac\u00edch z \u0161edes\u00e1t\u00fdch let, kdy jako jeden z m\u00e1la vyu\u017e\u00edval tak\u00e9 barevnou fotografii a spolupracoval s p\u0159edn\u00edmi grafiky. Do obecn\u00e9ho pov\u011bdom\u00ed se nejv\u00edce zapsala jeho tzv. Ko\u0161\u00ed\u0159sk\u00e1 madona, star\u0161\u00ed reklamn\u00ed fotografie, kterou si v osmdes\u00e1t\u00fdch letech vybrali jako svoji zna\u010dku mlad\u00ed vydavatel\u00e9 samizdatov\u00e9 kulturn\u00ed Revolver Revue. Publikace, navazuj\u00edc\u00ed na stejnojmennou autorovu v\u00fdstavn\u00ed premi\u00e9ru, m\u00e1 cti\u017e\u00e1dost toto pov\u011bdom\u00ed podstatn\u011b roz\u0161\u00ed\u0159it.<\/p>","protected":false},"excerpt":{"rendered":"

Auto\u0159i: Jan Ml\u010doch, Tom\u00e1\u0161 Posp\u011bch
\nGrafick\u00fd design: Zuzana Lednick\u00e1
\nPo\u010det stran: 192
\nForm\u00e1t 240 x 330 mm
\nVydavatel: UPM<\/p>","protected":false},"featured_media":24721,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[45],"product_tag":[],"class_list":{"0":"post-24983","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-knihy","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"acf":[],"yoast_head":"\nPHOTO: FRED KRAMER - Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze<\/title>\n<meta name=\"description\" content=\"Prvn\u00ed monografie Freda Kramera (1913\u20131994), nejv\u00fdznamn\u011bj\u0161\u00edho \u010desk\u00e9ho reklamn\u00edho fotografa pades\u00e1t\u00fdch a\u017e osmdes\u00e1t\u00fdch let, \u010derp\u00e1 z rozs\u00e1hl\u00e9ho souboru autorov\u00fdch prac\u00ed, kter\u00e9 po jeho smrti v\u011bnovala do sb\u00edrek Um\u011bleckopr\u016fmyslov\u00e9ho musea v Praze jeho man\u017eelka.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.upm.cz\/an\/eshop\/photo-fred-kramer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PHOTO: FRED KRAMER - Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze\" \/>\n<meta property=\"og:description\" content=\"Prvn\u00ed monografie Freda Kramera (1913\u20131994), nejv\u00fdznamn\u011bj\u0161\u00edho \u010desk\u00e9ho reklamn\u00edho fotografa pades\u00e1t\u00fdch a\u017e osmdes\u00e1t\u00fdch let, \u010derp\u00e1 z rozs\u00e1hl\u00e9ho souboru autorov\u00fdch prac\u00ed, kter\u00e9 po jeho smrti v\u011bnovala do sb\u00edrek Um\u011bleckopr\u016fmyslov\u00e9ho musea v Praze jeho man\u017eelka.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.upm.cz\/an\/eshop\/photo-fred-kramer\/\" \/>\n<meta property=\"og:site_name\" content=\"Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-22T14:35:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.upm.cz\/wp-content\/uploads\/kramer-cover2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1848\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.upm.cz\/eshop\/photo-fred-kramer\/\",\"url\":\"https:\/\/www.upm.cz\/eshop\/photo-fred-kramer\/\",\"name\":\"PHOTO: FRED KRAMER - Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze\",\"isPartOf\":{\"@id\":\"https:\/\/www.upm.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.upm.cz\/eshop\/photo-fred-kramer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.upm.cz\/eshop\/photo-fred-kramer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.upm.cz\/wp-content\/uploads\/kramer-cover2-scaled.jpg\",\"datePublished\":\"2026-03-13T11:38:34+00:00\",\"dateModified\":\"2026-04-22T14:35:05+00:00\",\"description\":\"Prvn\u00ed monografie Freda Kramera (1913\u20131994), nejv\u00fdznamn\u011bj\u0161\u00edho \u010desk\u00e9ho reklamn\u00edho fotografa pades\u00e1t\u00fdch a\u017e osmdes\u00e1t\u00fdch let, \u010derp\u00e1 z rozs\u00e1hl\u00e9ho souboru autorov\u00fdch prac\u00ed, kter\u00e9 po jeho smrti v\u011bnovala do sb\u00edrek Um\u011bleckopr\u016fmyslov\u00e9ho musea v Praze jeho man\u017eelka.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.upm.cz\/eshop\/photo-fred-kramer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.upm.cz\/eshop\/photo-fred-kramer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.upm.cz\/eshop\/photo-fred-kramer\/#primaryimage\",\"url\":\"https:\/\/www.upm.cz\/wp-content\/uploads\/kramer-cover2-scaled.jpg\",\"contentUrl\":\"https:\/\/www.upm.cz\/wp-content\/uploads\/kramer-cover2-scaled.jpg\",\"width\":1848,\"height\":2560,\"caption\":\"Photo: Fred Kramer\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.upm.cz\/eshop\/photo-fred-kramer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/www.upm.cz\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"eshop\",\"item\":\"https:\/\/www.upm.cz\/eshop\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"PHOTO: FRED KRAMER\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.upm.cz\/#website\",\"url\":\"https:\/\/www.upm.cz\/\",\"name\":\"Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.upm.cz\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.upm.cz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.upm.cz\/#organization\",\"name\":\"Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze\",\"url\":\"https:\/\/www.upm.cz\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.upm.cz\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.upm.cz\/wp-content\/uploads\/2020\/03\/logo_upm_cz.svg\",\"contentUrl\":\"https:\/\/www.upm.cz\/wp-content\/uploads\/2020\/03\/logo_upm_cz.svg\",\"width\":1736,\"height\":295,\"caption\":\"Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze\"},\"image\":{\"@id\":\"https:\/\/www.upm.cz\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PHOTO: FRED KRAMER - Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze","description":"Prvn\u00ed monografie Freda Kramera (1913\u20131994), nejv\u00fdznamn\u011bj\u0161\u00edho \u010desk\u00e9ho reklamn\u00edho fotografa pades\u00e1t\u00fdch a\u017e osmdes\u00e1t\u00fdch let, \u010derp\u00e1 z rozs\u00e1hl\u00e9ho souboru autorov\u00fdch prac\u00ed, kter\u00e9 po jeho smrti v\u011bnovala do sb\u00edrek Um\u011bleckopr\u016fmyslov\u00e9ho musea v Praze jeho man\u017eelka.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.upm.cz\/an\/eshop\/photo-fred-kramer\/","og_locale":"en_US","og_type":"article","og_title":"PHOTO: FRED KRAMER - Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze","og_description":"Prvn\u00ed monografie Freda Kramera (1913\u20131994), nejv\u00fdznamn\u011bj\u0161\u00edho \u010desk\u00e9ho reklamn\u00edho fotografa pades\u00e1t\u00fdch a\u017e osmdes\u00e1t\u00fdch let, \u010derp\u00e1 z rozs\u00e1hl\u00e9ho souboru autorov\u00fdch prac\u00ed, kter\u00e9 po jeho smrti v\u011bnovala do sb\u00edrek Um\u011bleckopr\u016fmyslov\u00e9ho musea v Praze jeho man\u017eelka.","og_url":"https:\/\/www.upm.cz\/an\/eshop\/photo-fred-kramer\/","og_site_name":"Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze","article_modified_time":"2026-04-22T14:35:05+00:00","og_image":[{"width":1848,"height":2560,"url":"https:\/\/www.upm.cz\/wp-content\/uploads\/kramer-cover2-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.upm.cz\/eshop\/photo-fred-kramer\/","url":"https:\/\/www.upm.cz\/eshop\/photo-fred-kramer\/","name":"PHOTO: FRED KRAMER - Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze","isPartOf":{"@id":"https:\/\/www.upm.cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.upm.cz\/eshop\/photo-fred-kramer\/#primaryimage"},"image":{"@id":"https:\/\/www.upm.cz\/eshop\/photo-fred-kramer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.upm.cz\/wp-content\/uploads\/kramer-cover2-scaled.jpg","datePublished":"2026-03-13T11:38:34+00:00","dateModified":"2026-04-22T14:35:05+00:00","description":"Prvn\u00ed monografie Freda Kramera (1913\u20131994), nejv\u00fdznamn\u011bj\u0161\u00edho \u010desk\u00e9ho reklamn\u00edho fotografa pades\u00e1t\u00fdch a\u017e osmdes\u00e1t\u00fdch let, \u010derp\u00e1 z rozs\u00e1hl\u00e9ho souboru autorov\u00fdch prac\u00ed, kter\u00e9 po jeho smrti v\u011bnovala do sb\u00edrek Um\u011bleckopr\u016fmyslov\u00e9ho musea v Praze jeho man\u017eelka.","breadcrumb":{"@id":"https:\/\/www.upm.cz\/eshop\/photo-fred-kramer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.upm.cz\/eshop\/photo-fred-kramer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.upm.cz\/eshop\/photo-fred-kramer\/#primaryimage","url":"https:\/\/www.upm.cz\/wp-content\/uploads\/kramer-cover2-scaled.jpg","contentUrl":"https:\/\/www.upm.cz\/wp-content\/uploads\/kramer-cover2-scaled.jpg","width":1848,"height":2560,"caption":"Photo: Fred Kramer"},{"@type":"BreadcrumbList","@id":"https:\/\/www.upm.cz\/eshop\/photo-fred-kramer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/www.upm.cz\/"},{"@type":"ListItem","position":2,"name":"eshop","item":"https:\/\/www.upm.cz\/eshop\/"},{"@type":"ListItem","position":3,"name":"PHOTO: FRED KRAMER"}]},{"@type":"WebSite","@id":"https:\/\/www.upm.cz\/#website","url":"https:\/\/www.upm.cz\/","name":"Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze","description":"","publisher":{"@id":"https:\/\/www.upm.cz\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.upm.cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.upm.cz\/#organization","name":"Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze","url":"https:\/\/www.upm.cz\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.upm.cz\/#\/schema\/logo\/image\/","url":"https:\/\/www.upm.cz\/wp-content\/uploads\/2020\/03\/logo_upm_cz.svg","contentUrl":"https:\/\/www.upm.cz\/wp-content\/uploads\/2020\/03\/logo_upm_cz.svg","width":1736,"height":295,"caption":"Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze"},"image":{"@id":"https:\/\/www.upm.cz\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.upm.cz\/an\/wp-json\/wp\/v2\/product\/24983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.upm.cz\/an\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.upm.cz\/an\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.upm.cz\/an\/wp-json\/wp\/v2\/media\/24721"}],"wp:attachment":[{"href":"https:\/\/www.upm.cz\/an\/wp-json\/wp\/v2\/media?parent=24983"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.upm.cz\/an\/wp-json\/wp\/v2\/product_brand?post=24983"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.upm.cz\/an\/wp-json\/wp\/v2\/product_cat?post=24983"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.upm.cz\/an\/wp-json\/wp\/v2\/product_tag?post=24983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}