{"id":7319,"date":"2021-03-01T19:28:03","date_gmt":"2021-03-01T18:28:03","guid":{"rendered":"https:\/\/www.upm.cz\/?post_type=product&p=7319"},"modified":"2025-12-24T23:43:13","modified_gmt":"2025-12-24T22:43:13","slug":"mezi-kycem-a-akademii-chromolitografie-ve-sluzbach-reklamy-a-umeni","status":"publish","type":"product","link":"https:\/\/www.upm.cz\/an\/eshop\/mezi-kycem-a-akademii-chromolitografie-ve-sluzbach-reklamy-a-umeni\/","title":{"rendered":"MEZI K\u00dd\u010cEM A AKADEMI\u00cd. CHROMOLITOGRAFIE VE SLU\u017dB\u00c1CH REKLAMY A UM\u011aN\u00cd"},"content":{"rendered":"

Publikace doprov\u00e1z\u00ed stejnojmennou v\u00fdstavu, uspo\u0159\u00e1danou Um\u011bleckopr\u016fmyslov\u00fdm museem v\u00a0Praze.<\/p>\n

Chromolitografie byla v\u00a0dob\u011b sv\u00e9 sl\u00e1vy v\u00a0druh\u00e9 polovin\u011b 19.\u00a0stolet\u00ed exkluzivn\u00ed a\u00a0n\u00e1ro\u010dnou technikou v\u00edcebarevn\u00e9ho soutisku, vyu\u017e\u00edvaj\u00edc\u00edho principu s\u010d\u00edt\u00e1n\u00ed barev a\u00a0optick\u00e9ho efektu tiskov\u00e9ho bodu. Jej\u00ed role se v\u0161ak v\u00a0pr\u016fb\u011bhu v\u00fdvoje prom\u011b\u0148ovala od reproduk\u010dn\u00ed techniky s\u00a0ambicemi tak\u0159ka imitovat mal\u00ed\u0159sk\u00e1 d\u00edla, p\u0159es vyu\u017eit\u00ed jako sv\u00e9bytn\u00e9ho m\u00e9dia na poli reklamy a\u017e po\u00a0ryze slu\u017eebnou funkci v\u00a0exaktn\u00ed v\u011bdeck\u00e9 ilustraci nebo v\u00a0podob\u011b \u010dasto esteticky poklesl\u00fdch u\u017eitkov\u00fdch merkantiln\u00edch tisk\u016f, kter\u00e9 chromolitografii p\u0159inesly pejorativn\u011b vn\u00edman\u00e9 ozna\u010den\u00ed barvotisk. Pr\u00e1v\u011b tento aspekt v\u00a0um\u011blecko-historick\u00fdch discipl\u00edn\u00e1ch na dlouhou dobu nepr\u00e1vem deklasoval v\u00fdjime\u010dn\u00e1 d\u00edla, zejm\u00e9na reklamn\u00ed plak\u00e1ty, ale i\u00a0diplomy, \u010di\u00a0kalend\u00e1\u0159e, kter\u00e1 touto n\u00e1ro\u010dnou technikou vznikla.<\/p>","protected":false},"excerpt":{"rendered":"

vydavatel: UPM v\u00a0Praze, 2020
\neditor: Lucie Vl\u010dkov\u00e1
\ntexty: Mikol\u00e1\u0161 Axmann, Ane\u017eka Barto\u0161\u00edkov\u00e1, Kate\u0159ina Hole\u010dkov\u00e1, Lucie Sk\u0159iv\u00e1nkov\u00e1, Petr \u0160\u00e1mal, Petra \u0160tembera, Lucie Vl\u010dkov\u00e1, Filip Wittlich
\nodborn\u00ed recenzenti: prof. ak. mal. Mikol\u00e1\u0161 Axmann, prof. PhDr. Roman Prahl, CSc.
\np\u0159eklad resum\u00e9: Vladim\u00edra \u0160efranka \u017d\u00e1kov\u00e1
\nfotografie: Ond\u0159ej Kocourek, Petr \u0160olar
\nredakce text\u016f, jmenn\u00fd rejst\u0159\u00edk: Eva Hrub\u00e1
\ngrafick\u00e1 \u00faprava: Vladim\u00edr Vimr
\nISBN: 978-80-7101-195-8<\/p>","protected":false},"featured_media":7314,"template":"","meta":{"_acf_changed":false},"product_brand":[],"product_cat":[45],"product_tag":[],"class_list":{"0":"post-7319","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-knihy","8":"first","9":"instock","10":"shipping-taxable","11":"purchasable","12":"product-type-simple"},"acf":[],"yoast_head":"\nMEZI K\u00dd\u010cEM A AKADEMI\u00cd. CHROMOLITOGRAFIE VE SLU\u017dB\u00c1CH REKLAMY A UM\u011aN\u00cd - Um\u011bleckopr\u016fmyslov\u00e9 museum v Praze<\/title>\n<meta name=\"description\" content=\"Chromolitografie byla v\u00a0dob\u011b sv\u00e9 sl\u00e1vy v\u00a0druh\u00e9 polovin\u011b 19.\u00a0stolet\u00ed exkluzivn\u00ed a\u00a0n\u00e1ro\u010dnou technikou v\u00edcebarevn\u00e9ho soutisku, vyu\u017e\u00edvaj\u00edc\u00edho principu s\u010d\u00edt\u00e1n\u00ed barev a\u00a0optick\u00e9ho efektu tiskov\u00e9ho bodu. 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