published by UPM and Arbor vitae, 2011, updated edition 2018
Eva Uchalová
Eva Uchalová, Zora Damová, Viktor Šlajchrt
Edition: Czech-English
format: 29 x 24 cm, hardcover
number of pages: 312
number of reproductions: 430
ISBN 978-80-7101-176-7 (UPM)




This narrative monograph traces the history of the most important Prague fashion factories, such as the salons of Hana Podolska, Oldřich Rosenbaum, Arnoštka Roubíčková or František Bárta, and presents the development of fashion in the period 1900-1948.

We follow the development of the tailoring craft, its transformation into applied art, the spread of world fashion and the transformation of the tailors themselves from craftsmen to artists and merchants. The publication depicts the extraordinary fates of salon owners against the backdrop of groundbreaking historical events.

Second revised edition of the book.

The Most Beautiful Czech Book of the Year – 3rd place in the category Scientific and Professional Literature 2011
Museum Publication of the Year – 2nd place in the National Museum Competition Gloria musaealis 2011